Privacy Policy
Last Updated: January 2026
FirstForSafetyLtd ("we", "us", "our", or "Company") operates the firstforsafetyltd.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information to us, such as your name, email address, and contact details.
- IP Address: We automatically collect your Internet Protocol (IP) address to identify your location and device.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and analyse site usage.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent on pages, links clicked, and referring URLs.
How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand user behaviour, track traffic patterns, and measure website performance.
- Affiliate Tracking: To monitor affiliate referrals and commission calculations for casino and gambling partners.
- Site Improvement: To enhance user experience, personalise content, and optimise our website functionality.
- Marketing: To send promotional content and updates (with your consent where required).
- Compliance: To comply with applicable laws, regulations, and our legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality and security.
- Performance Cookies: Used to analyse how visitors interact with our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from casino partners.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party websites, including non-UK casinos and affiliate partners. We are not responsible for the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information.
When you click on affiliate links, you leave our website and enter the third party's domain. We do not control their data collection, usage, or privacy policies. Affiliate commissions are tracked through cookies and referral data, but we do not retain your personal data beyond what is necessary for tracking purposes.
Your Rights
Under UK Data Protection Law (UK GDPR and Data Protection Act 2018):
You have the right to:
- Access your personal data held by us (Right of Access)
- Request correction of inaccurate personal data (Right to Rectification)
- Request deletion of your personal data (Right to Erasure)
- Restrict processing of your personal data (Right to Restrict Processing)
- Receive your data in a structured, commonly used format (Right to Data Portability)
- Object to processing of your personal data (Right to Object)
- Withdraw consent at any time (Right to Withdraw Consent)
To exercise these rights, please contact us using the details provided below.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of information and the purpose of processing:
- Analytics data: Typically retained for 26 months
- Affiliate tracking data: Retained for the duration of affiliate partnerships plus 7 years for accounting purposes
- Contact information: Retained until you request deletion or opt-out
Where data is no longer required, it will be securely deleted or anonymised.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@firstforsafetyltd.co.uk
We aim to respond to all data subject requests within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).